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MEET THE TRENDSPOTTERS

A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

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A 3-TIER SEGMENTATION

HELPS US ESTABLISH A RICH PERSPECTIVE OF KIDS' LIVES

TRENDSPOTTERS DIPS

  • Access our Trendspotters panel to pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak to every week
     

  • Ask your questions to get kids' opinions and rich, qualitative insights on your areas of interest
     

  • Discover what's on kids' radars ​right now from YouTube influencers to TikTok trends, the games they are playing or their favourite TV shows
     

  • Understand their routines, their lives and get a gauge
    of their mood

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