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MEET THE TRENDSPOTTERS

A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

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A 3-TIER SEGMENTATION

HELPS US ESTABLISH A RICH PERSPECTIVE OF KIDS' LIVES

TRENDSPOTTERS DIPS

  • Dip into out Trendspotters panel to pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak with week in, week out

  • Discover what's back in the swing, understand emerging routines, and get a glimpse into their mood

  • Ask your questions to get kids' opinions and rich, qualitative insights on what's important for you at this moment
     

  • Understand what's on kids' radar ​right now, on YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

  • Understand what themes influence different types of kids, according to our 3-tier kid segmentation

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OUR MONTHLY MAP OF HOTNESS 

  • Our monthly take on what's hot - and what's not - with kids & teens aged 7-16

  • A bird's eye view of the most talked about themes with our qualitative ethnographic panel, backed by our vast quantitative data from Beano.com

  • Filter and focus only on the most talked about topics across YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

  • Each theme is marked as Hot, Warm, Cool or Evergreen, giving a time-series view of which themes are on the rise, and which ones are already on their way out

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