Trendspotters - July 2020 v3 (1).png

MEET THE TRENDSPOTTERS

A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

A 3-TIER SEGMENTATION

HELPS US ESTABLISH A RICH PERSPECTIVE OF KIDS' LIVES

TRENDSPOTTERS DIPS

  • Dip into out Trendspotters panel to pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak with week in, week out

​

  • Discover what's back in the swing, understand emerging routines, and get a glimpse into their mood

​

  • Ask your questions to get kids' opinions and rich, qualitative insights on what's important for you at this moment
     

  • Understand what's on kids' radar ​right now, on YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

​

  • Understand what themes influence different types of kids, according to our 3-tier kid segmentation

OUR MONTHLY MAP OF HOTNESS 

  • Our monthly take on what's hot - and what's not - with kids & teens aged 7-16

​

  • A bird's eye view of the most talked about themes with our qualitative ethnographic panel, backed by our vast quantitative data from Beano.com

​

  • Filter and focus only on the most talked about topics across YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

​​

  • Each theme is marked as Hot, Warm, Cool or Evergreen, giving a time-series view of which themes are on the rise, and which ones are already on their way out

CHAT TO US ABOUT

YOUR NEEDS

Â