A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

"I'M MAYA, I'M 13 AND IN YEAR 9"

"I'M BUBBLY AND SENSITIVE. I DON'T LIKE ARGUMENTS,

SO I DON'T ALWAYS TELL PEOPLE HOW I FEEL"

TRENDSPOTTERS DIPS

• Dip into out Trendspotters panel to pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak with week in, week out

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• Discover what's back in the swing, understand emerging routines, and get a glimpse into their mood

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• Ask your questions to get kids' opinions and rich, qualitative insights on what's important for you at this moment
   

• Understand what's on kids' radar ​right now, on YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

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• Understand what themes influence different types of kids, according to our 3-tier kid segmentation

OUR MONTHLY MAP OF HOTNESS 

• Our monthly take on what's hot - and what's not - with kids & teens aged 7-16

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• A bird's eye view of the most talked about themes with our qualitative ethnographic panel, backed by our vast quantitative data from Beano.com

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• Filter and focus only on the most talked about topics across YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

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• Each theme is marked as Hot, Warm, Cool or Evergreen, giving a time-series view of which themes are on the rise, and which ones are already on their way out