MEET THE TRENDSPOTTERS
A KID-FIRST VIEW
LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

%20(1).png)
A 3-TIER SEGMENTATION
HELPS US ESTABLISH A RICH PERSPECTIVE OF KIDS' LIVES
TRENDSPOTTERS DIPS
-
Dip into out Trendspotters panel to pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak with week in, week out
​
-
Discover what's back in the swing, understand emerging routines, and get a glimpse into their mood
​
-
Ask your questions to get kids' opinions and rich, qualitative insights on what's important for you at this moment
-
Understand what's on kids' radar ​right now, on YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands
​
-
Understand what themes influence different types of kids, according to our 3-tier kid segmentation
.png)
OUR MONTHLY MAP OF HOTNESS
-
Our monthly take on what's hot - and what's not - with kids & teens aged 7-16
​
-
A bird's eye view of the most talked about themes with our qualitative ethnographic panel, backed by our vast quantitative data from Beano.com
​
-
Filter and focus only on the most talked about topics across YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands
​​
-
Each theme is marked as Hot, Warm, Cool or Evergreen, giving a time-series view of which themes are on the rise, and which ones are already on their way out