Trendspotters - July 2020 v3 (1).png

MEET THE TRENDSPOTTERS

A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

Teen Profile-01.png

"I'M MAYA, I'M 13 AND IN YEAR 9"

"I'M BUBBLY AND SENSITIVE. I DON'T LIKE ARGUMENTS,

SO I DON'T ALWAYS TELL PEOPLE HOW I FEEL"

A 3-TIER SEGMENTATION

HELPS US ESTABLISH A RICH PERSPECTIVE OF KIDS' LIVES

TRENDSPOTTERS DIPS

  • Dip into out Trendspotters panel to pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak with week in, week out

  • Discover what's back in the swing, understand emerging routines, and get a glimpse into their mood

  • Ask your questions to get kids' opinions and rich, qualitative insights on what's important for you at this moment
     

  • Understand what's on kids' radar ​right now, on YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

  • Understand what themes influence different types of kids, according to our 3-tier kid segmentation

OUR MONTHLY MAP OF HOTNESS 

  • Our monthly take on what's hot - and what's not - with kids & teens aged 7-16

  • A bird's eye view of the most talked about themes with our qualitative ethnographic panel, backed by our vast quantitative data from Beano.com

  • Filter and focus only on the most talked about topics across YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

  • Each theme is marked as Hot, Warm, Cool or Evergreen, giving a time-series view of which themes are on the rise, and which ones are already on their way out

Access our monthly Map of Hotness report

Access our fortnightly Trendspotters report

Ask survey questions on the kids Omnibus

Ask deep-dive qual questions on a Trendspotters dip

Get a Gen Alpha intro session

And much more

GET A BEANO BRAIN MEMBERSHIP 

CHAT TO US ABOUT

YOUR NEEDS