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MEET THE TRENDSPOTTERS

A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING THE LIVES OF KIDS AGED 7 TO 16

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"I'M MAYA, I'M 13 AND IN YEAR 9"

"I'M BUBBLY AND SENSITIVE. I DON'T LIKE ARGUMENTS,

SO I DON'T ALWAYS TELL PEOPLE HOW I FEEL"

A 3-TIER SEGMENTATION

HELPS US ESTABLISH A RICH PERSPECTIVE OF KIDS' LIVES

OUR FORTNIGHTLY TRENDSPOTTERS REPORT

  • A fortnightly newsletter, summarising the latest two weeks in the lives of kids & teens aged 7-16

  • Discover what's back in the swing, understand emerging routines, and get a glimpse into their mood

  • We highlight kids' chatter and focus on the "Hot List" to let you get right to the heart of what's important to kids at this moment
     

  • Understand what's on kids' radar ​right now, on YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

  • Understand what themes influence different types of kids, according to our 3-tier kid segmentation

OUR MONTHLY MAP OF HOTNESS 

  • Our monthly take on what's hot - and what's not - with kids & teens aged 7-16

  • A bird's eye view of the most talked about themes with our qualitative ethnographic panel, backed by our vast quantitative data from Beano.com

  • Filter and focus only on the most talked about topics across YouTube, TikTok, Gaming, TV, music, famous people, crazes & brands

  • Each theme is marked as Hot, Warm, Cool or Evergreen, giving a time-series view of which themes are on the rise, and which ones are already on their way out

Access our monthly Map of Hotness report

Access our fortnightly Trendspotters report

Ask survey questions on the kids Omnibus

Ask deep-dive qual questions on a Trendspotters dip

Get a Gen Alpha intro session

And much more

GET A BEANO BRAIN MEMBERSHIP 

CHAT TO US ABOUT

YOUR NEEDS