WE HELPED THE FA TO LAUNCH THEIR SUPERKICKS INITIATIVE, AIMED AT GETTING KIDS INTO FOOTBALL

OBJECTIVES

• To understand kids’ motivations and barriers to playing football.

• To develop an initiative and campaign to engage and be shared by kids and parents.

SOLUTION

• Two phases of UX testing of both the prototype and the final app with kids and their parents.

• Concept testing and exploration with our Trendspotters panel.

• Beano Brain's interpretation and consultation on to push the insight even further.