WE HELPED THE FA TO LAUNCH THEIR SUPERKICKS INITIATIVE, AIMED AT GETTING KIDS INTO FOOTBALL

OBJECTIVES

  • To understand kids’ motivations and barriers to playing football.

  • To develop an initiative and campaign to engage and be shared by kids and parents.

 

OUR SOLUTION: MIX OF QUALITATIVE AND QUANTITATIVE APPROACHES PLUS BESPOKE CONSULTANCY

  • Two phases of UX testing of both the prototype and the final app with kids and their parents.

  • Concept testing and exploration with our Trendspotters panel.

  • Beano Brain's interpretation and consultation on to push the insight even further.