WE HELPED THE FA TO LAUNCH THEIR SUPERKICKS INITIATIVE, AIMED AT GETTING KIDS INTO FOOTBALL
To understand kids’ motivations and barriers to playing football.
To develop an initiative and campaign to engage and be shared by kids and parents.
OUR SOLUTION: MIX OF QUALITATIVE AND QUANTITATIVE APPROACHES PLUS BESPOKE CONSULTANCY
Two phases of UX testing of both the prototype and the final app with kids and their parents.
Concept testing and exploration with our Trendspotters panel.
Beano Brain's interpretation and consultation on to push the insight even further.
Access our monthly Map of Hotness report
Access our fortnightly Trendspotters report
Ask survey questions on the kids Omnibus
Ask deep-dive qual questions on a Trendspotters dip
Get a Gen Alpha intro session
And much more