WE HELPED THE FA TO LAUNCH THEIR SUPERKICKS INITIATIVE, AIMED AT GETTING KIDS INTO FOOTBALL

OBJECTIVES

  • To understand kids’ motivations and barriers to playing football.

  • To develop an initiative and campaign to engage and be shared by kids and parents.

 

OUR SOLUTION: MIX OF QUALITATIVE AND QUANTITATIVE APPROACHES PLUS BESPOKE CONSULTANCY

  • Two phases of UX testing of both the prototype and the final app with kids and their parents.

  • Concept testing and exploration with our Trendspotters panel.

  • Beano Brain's interpretation and consultation on to push the insight even further.

 

Access our monthly Map of Hotness report

Access our fortnightly Trendspotters report

Ask survey questions on the kids Omnibus

Ask deep-dive qual questions on a Trendspotters dip

Get a Gen Alpha intro session

And much more

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