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WE HELPED THE FA TO LAUNCH THEIR SUPERKICKS INITIATIVE, AIMED AT GETTING KIDS INTO FOOTBALL
To understand kids’ motivations and barriers to playing football.
To develop an initiative and campaign to engage and be shared by kids and parents.
Two phases of UX testing of both the prototype and the final app with kids and their parents.
Concept testing and exploration with our Trendspotters panel.
Beano Brain's interpretation and consultation on to push the insight even further.
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