We have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March 2020 to identify and assess the impact of the events they have experienced over the past 11 months.
With family life changing at a rapid rate, our unique blend of offline ethnography and digital analytics allows us to quickly spot trends to help brands understand and better engage with families right now, as well as prepare for the future.
Our latest Gen Alpha white paper The New Rebellion report, examines this incredibly innovative generation through a 2020 lens and after ten months of research confirms which generational traits have been amplified or evolved and identifies new themes which have emerged from this unprecedented period.
We can offer a bespoke three-hour Zoom workshop for your brand or business. It will provide a tailored, in-depth, research debrief featuring the most relevant insights and impacts and an interactive session to workshop key scenarios, opportunities and executions.
How it works:
The workshop will be run by our Directors of Insight and Beano Brain Strategist using group conferencing and workshopping tools, including Zoom, Zoom Breakouts and Miro, for a maximum of 20 people.
By the end of the session you will have a clear view on the current 2020 landscape for kids, teens and their families, the particular 2020 impact for your category and some key thought-starters on how to tackle your brand or business’ specific objectives and challenges in the longer term.
You will also receive:
• A copy of The New Rebellion white paper
• A full write-up of the workshop outputs
If you'd like to get involved, get in touch. We're here to help.