Beano Studios’ Director of Insight Helenor Gilmour launched the Beano Brain Omnibus at the #IIEXEU conference in Amsterdam this morning.
The kids and youth Omnibus is delivered through the GDPR Kids and COPPA-compliant Beano.com website which is home to over 800,000 organic monthly active users in the UK and US.
Using its selection of games, quizzes and bespoke questions, the Omnibus allows brands to access answers to their burning questions directly from kids and teens.
Insight is available on demand with answers returned in as little as 48 hours, sourced directly from a cross section of real kids aged between 7-14, weighted across region, gender and age whilst drawing on the team’s expert knowledge and analysis.
This is the latest tool in a suite of Beano Brain services providing a 360-degree insight into the lives of kids, teens and millennial parents.