At the start of lockdown there were valid concerns about kids’ activity levels dipping and how it could have an inevitable knock-on-effect to youth fitness.
But this week’s #BeanoBrain round-up tells a different story, one where we can afford to be more optimistic as we come out of isolation.
Even though kids are no longer taking part in formal or organised sport at school or clubs, 39% say they are more active vs only 33% of kids 7-14 feeling less active during lockdown.
Boys in particular seem to be adjusting to the pressures of lockdown fitness the best, with 42% of boys being more active, navigating clear downtime from screentime.
And kids are choosing everyday activity vs "fitness". Trampolining is kids' favourite active activity, closely followed by walks and bike rides all ranking above kickabouts, gymnastics or exercising.
So, is it time to look at activity vs sports? And could a refocus be a key tool in tackling the increasing obesity problem?
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