We have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March to identify and assess the impact of the unprecedented global events of 2020.
With family life changing at a rapid rate, our unique blend of offline ethnography and digital analytics allows us to quickly spot trends to help brands understand and better engage with families right now, as well as prepare for the future.
Our final 2020 report will build upon the findings of our landmark Gen Alpha Whitepaper, examining those born after 2010 through a 2020 lens to confirm which generational traits have been amplified or evolved and identify new themes which will emerge from this defining period.
As part of our research we can offer the following opportunities for brands and organisations to get involved.
Get Involved Now
Your brand or business can become involved in our quantitative research study to inform insights that are specific to your category, brand and business objectives.
How it works:
We will work with you to create a set of questions to be asked directly to 7-14-year-olds in the UK and/or US through the Beano Brain omnibus tool without parent influence.
You'll receive the raw data and charts including breaks by age, gender and region and we can also offer topline analysis and commentary, drawing on our accumulative insight and audience expertise.
Category Specific Remote Workshops
A bespoke three-hour Zoom workshop for your brand or business. It will provide a tailored, in-depth, research debrief featuring the most relevant insights and impacts and an interactive session to workshop key scenarios, opportunities and executions.
How it works:
The workshop will be run by our Directors of Insight, Head of Strategy and Senior Strategist using group conferencing and workshopping tools, including Zoom, Zoom Breakouts and Miro, for a maximum of 20 people.
By the end of the session you will have a clear view on the current 2020 landscape for kids, teens and their families, the particular 2020 impact for your category and some key thought-starters on how to tackle your brand or business’ specific objectives and challenges in the longer term.
You will also receive:
• A copy of the full trends report
• A full write-up of the workshop outputs
If you'd like to get involved, get in touch. We're here to help.