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AWARD WINNING TECHNOLOGY

WITH +1 MILLION USERS A MONTH

Our Omnibus & Brand Tracker run on Beano.com, an award winning digital network,

entertaining more than a million British and American kids a month

BEST USE OF AUDIENCE DATA

DIGIDAY MEDIA AWARDS (SHORTLISTED)

BEST COMMERCIAL INNOVATION

THE DRUM ONLINE MEDIA AWARDS

BEST COMMERCIAL USE OF DATA

CAMPAIGN AWARDS (COMMENDED)

This unmatched cohort size allows for blazing-fast turnaround on quant research,

and allows us to deliver of the moment results - in a matter of days, not weeks

 

KID-FIRST INSIGHT:

A DIFFERENT PERSPECTIVE

 A ‘REGULAR’ SURVEY 

Feb 2020, Ofcom, 8-11s, effective sample = 99:

“Which social media or messaging sites or apps does your child use?”

 A BEANO BRAIN SURVEY 

Feb 2020, Beano, 8-11s, effective sample = 690:

“Which of these do you have your own account or profile for?”

Unfiltered by parents

& of the moment

Our surveys are taken by kids in their own comfort zone: 

an entertainment platform with fun quizzes and games

 

This means that the insights we provide are and truly from young people themselves - and are not filtered by parents' bias

GEN ALPHA OMNIBUS

  • Quick and easy ad-hoc solution for insight, brand and marketing teams in need of answers to burning questions

  • Ask UK & US 7-14 year old kids about their behaviour, awareness, attitude, opinion and sentiment

  • Ask sets of 1, 2 or 3 questions in a row, in multiple formats 

  • Get +1,000 effective sample responses, weighted to be nationally representative of the general population

  • Results break down by gender, age and region (UK Regions or US Census Bureau Divisions)

  • Our researchers will advise you on the best survey design to fit your needs

Sample results: "Where are you most likely to hear about news and things that are going on in the world?"

Awareness

Usability

Favourability

Campaign launch​

GEN ALPHA

BRAND TRACKER

  • Turn on a live brand tracker, continuously benchmarking your brand against competitors

 

  • Some brand tracking services are complex, and so expensive they're only done once a year. The Beano Brain Brand Tracker is an affordable way to track your brand year-round

  • Turn on your tracking by setting up your competitors and desired update frequency, from as little as once a week  

  • Track Aided Brand Awareness, Usability and Favourability amongst 7-14s in the UK or US

  • Set sub-trackers by breakdown of gender, age and region (UK Regions or US Census Bureau Divisions)

  • As with all our products, responses are sourced directly from kids, and are unflitered by parents' bias

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OUR AUDIENCE & METHODOLOGY

  • We have verified that the key behaviours and preferences of the Beano.com audience are similar to those of the general population

 

  • Beano.com audience and the general population have similar attitudes towards their friends and the brands they use, their media preferences, their use of gadgets, their readership of print, and more

 

  • Some minor differences do exist between us and traditional panel providers, which are driven by our methodology that excludes parental influence

 

  • Our platform, Beano.com, is 100% safe for children and approved by the strictest privacy requirements and research ethics standards, including ESOMAR, GDPR and COPPA

 

  • We operate a watertight, worry-free environment based on privacy-by-design principles, meaning we never collect personally identifiable data