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AUDIENCE IMMERSION AND CONCEPT EVALUATION
FOR STUDIO OLAFUR ELIASSON

 

WE HELPED CONTEMPORARY ARTIST OLAFUR ELIASSON UNDERSTAND GEN ALPHA FOR A PAN EUROPEAN PROJECT

OBJECTIVE 

  • Inform the development of a pan-European, interactive kids initiative with a strong social purpose

  • Unpack the relevant communication ecosystem - platforms and content preferences

SOLUTION

  • A full day Gen Alpha immersion session to understand the cohort and their family structure, dynamics and influences

  • Monthly consultancy informing product development

  • Ad-hoc insight to explore 7-14 year olds and their families reactions to the concept in UK, Poland and Italy

RESULTS

The development of an augmented reality app that allows kids to add their faces to objects and leave messages about the environment that will reach the ears of European politicians. The app is part of a collective artwork Earth Speakr and has launched in all 24 official languages of the European Union

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