​WE WORKED WITH A EUROPEAN-BASED ART STUDIO TO UPSKILL THEM IN ALL THINGS GEN ALPHA

OBJECTIVE 

  • Helping the client understand the key behaviours, attitudes and dynamics across the 7-14s age range.

  • To unpack the relevant communication ecosystem - platforms & content preferences.

  • To give a perspective on today’s family structure, dynamics and influences.

  • To inform the development of a pan-European, interactive kids initiative with a strong social purpose.

SOLUTION: A FULL DAY GEN ALPHA IMMERSION SESSION WITH OUR IN-HOUSE CREATIVE AGENCY

  • An interactive workshop in a creative studio space, working in a variety of group sizes.

  • Combination of audience reflection tasks of their childhood, dissemination of gen alpha defining traits, mix of quantitative data and qualitative insights from our Trendspotters.

  • Inclusion of physical and digital stimulus to bring the audience to life and to act as further inspiration for the product design

  • Capture of "Confirmed Hypotheses", "New Knowledge" & "Must Find Out More" topics