WE WORKED WITH A EUROPEAN-BASED ART STUDIO TO UPSKILL THEM IN ALL THINGS GEN ALPHA
Helping the client understand the key behaviours, attitudes and dynamics across the 7-14s age range.
To unpack the relevant communication ecosystem - platforms & content preferences.
To give a perspective on today’s family structure, dynamics and influences.
To inform the development of a pan-European, interactive kids initiative with a strong social purpose.
SOLUTION: A FULL DAY GEN ALPHA IMMERSION SESSION WITH OUR IN-HOUSE CREATIVE AGENCY
An interactive workshop in a creative studio space, working in a variety of group sizes.
Combination of audience reflection tasks of their childhood, dissemination of gen alpha defining traits, mix of quantitative data and qualitative insights from our Trendspotters.
Inclusion of physical and digital stimulus to bring the audience to life and to act as further inspiration for the product design
Capture of "Confirmed Hypotheses", "New Knowledge" & "Must Find Out More" topics
Access our monthly Map of Hotness report
Access our fortnightly Trendspotters report
Ask survey questions on the kids Omnibus
Ask deep-dive qual questions on a Trendspotters dip
Get a Gen Alpha intro session
And much more