WE WORKED WITH KINNERTON TO HELP DEVELOP A SUSTAINABLE CONFECTIONERY PRODUCT FOR KIDS ACROSS THE UK

OBJECTIVE

  • Helping the client become even more kid focused with an immersion session on kids behaviours, cultural influences and trends. The key demographic focus of kids aged 7 – 11 and their parents.

  • Supporting the client in the creation of a new sustainable, ethically sourced chocolate brand.

  • Optimising their brand story, brand perceptions and communication framework, product development process, messaging hierarchy, and the factors that would encourage purchase and loyalty.

 

OUR SOLUTION: A FOUR-TIERED APPROACH

  1. An immersive deep dive into the UK children’s market – behaviours, attitudes & trends.

  2. A series of insight dips with our Trendspotters longitudinal ethnographic panel and our Kids Omnibus service, for visual package testing.

  3. A series of immersive workshops covering concept comprehension, responses to visuals and messaging hierarchy.

  4. A pop-up qualitative panel to respond to the iterative design process. Kids and parents reviewed the new designs and gave fast feedback to allow the project to continue at pace.

 

Access our monthly Map of Hotness report

Access our fortnightly Trendspotters report

Ask survey questions on the kids Omnibus

Ask deep-dive qual questions on a Trendspotters dip

Get a Gen Alpha intro session

And much more

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