WE WORKED WITH KINNERTON TO HELP DEVELOP A SUSTAINABLE CONFECTIONERY PRODUCT FOR KIDS ACROSS THE UK

OBJECTIVE

  • Helping the client become even more kid focused with an immersion session on kids behaviours, cultural influences and trends. The key demographic focus of kids aged 7 – 11 and their parents.

  • Supporting the client in the creation of a new sustainable, ethically sourced chocolate brand.

  • Optimising their brand story, brand perceptions and communication framework, product development process, messaging hierarchy, and the factors that would encourage purchase and loyalty.

 

OUR SOLUTION: A FOUR-TIERED APPROACH

  1. An immersive deep dive into the UK children’s market – behaviours, attitudes & trends.

  2. A series of insight dips with our Trendspotters longitudinal ethnographic panel and our Kids Omnibus service, for visual package testing.

  3. A series of immersive workshops covering concept comprehension, responses to visuals and messaging hierarchy.

  4. A pop-up qualitative panel to respond to the iterative design process. Kids and parents reviewed the new designs and gave fast feedback to allow the project to continue at pace.

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