HELPING KINNERTON WITH SUSTAINABILITY
OBJECTIVE
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Inform the development of a pan-European, interactive kids initiative with a strong social purpose
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Unpack the relevant communication ecosystem - platforms and content preferences
SOLUTION: A FULL DAY GEN ALPHA IMMERSION SESSION WITH OUR IN-HOUSE CREATIVE AGENCY
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A full day Gen Alpha immersion session to understand the cohort and their family structure, dynamics and influences
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Monthly consultancy informing product development
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Ad-hoc insight to explore 7-14 year olds and their families reactions to the concept in UK, Poland and Italy
RESULTS
The development of an augmented reality app that allows kids to add their faces to objects and leave messages about the environment that will reach the ears of European politicians. The app is part of a collective artwork Earth Speakr and has launched in all 24 official languages of the European Union
KINNERTON ASKED US TO HELP THEM DEVELOP A SUSTAINABLE CONFECTIONERY PRODUCT FOR KIDS ACROSS THE UK
OBJECTIVE
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Create a new sustainable, ethically-sourced chocolate brand
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Develop a brand positioning and marketing strategy which will encourage purchase and loyalty from kids 7-11 and their families
SOLUTION
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An immersive deep dive into the UK children’s market – behaviours, attitudes and trends
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Product and creative workshops with kids 7-11 and their parents
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A bespoke qualitative panel for creative and campaign development
RESULTS
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Informed final positioning of product, product name and brand touchpoints
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Product successfully launched to market in Spring 2021
