ITV AND HEALTHY-EATING INITIATIVE 'VEG POWER' ASKED BEANO TO BE ‘THE VOICE OF KIDS’ ON A MAJOR NATIONAL CAMPAIGN TO GET KIDS EATING MORE VEGETABLES
Help ITV develop the most relevant, attention-grabbing campaign.
Understand what impact the campaign has on kids’ veg consumption.
OUR SOLUTION: A MIXED QUAL AND QUANT APPROACH
Omnibus questions on Beano.com to measure which vegetables are kids’ favourites, kids' vegetable consumption behaviour, and awareness of the ad campaign.
Comparison of vegetable consumption between kids who saw the ad vs. kids who didn’t.
Trendspotter dip interviews to explore reactions to the campaign, understand appeal and memorability of strapline, specific scenes and the social currency of the ad.
Access our monthly Map of Hotness report
Access our fortnightly Trendspotters report
Ask survey questions on the kids Omnibus
Ask deep-dive qual questions on a Trendspotters dip
Get a Gen Alpha intro session
And much more