ITV AND HEALTHY-EATING INITIATIVE 'VEG POWER' ASKED BEANO TO BE ‘THE VOICE OF KIDS’ ON A MAJOR NATIONAL CAMPAIGN TO GET KIDS EATING MORE VEGETABLES

OBJECTIVES

  • Help ITV develop the most relevant, attention-grabbing campaign.

  • Understand what impact the campaign has on kids’ veg consumption.

 

OUR SOLUTION: A MIXED QUAL AND QUANT APPROACH

  • Omnibus questions on Beano.com to measure which vegetables are kids’ favourites, kids' vegetable consumption behaviour, and awareness of the ad campaign.

  • Comparison of vegetable consumption between kids who saw the ad vs. kids who didn’t.

  • Trendspotter dip interviews to explore reactions to the campaign, understand appeal and memorability of strapline, specific scenes and the social currency of the ad.