Feb 17 The New Rebellion In our landmark white paper Getting to Know Gen Alpha (2019), we identified this emerging generation as young activists. And from trackin...
Feb 17 Bespoke Virtual Workshops We have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March 2020 to identify and assess the...
Feb 17 Join our exclusive webinar Join an exclusive webinar where our Directors of Insight Helenor Gilmour and Pete Maginn will explore the findings of our latest white pa...
Dec 3, 2020 Thank Goodness for Gaming If someone asked you about gaming what would be the first thing you’d think of? Age certifications? Kids playing inside rather that outsi...
Dec 3, 2020 Homeschooling 2.0 Three months into the new school year and homeschooling has become the norm again for many. Within our Trendspotters teen and kids panels...
Oct 19, 2020 The Top 5 Evergreen Kids' Brands For the past four years we've been creating a monthly Map of Hotness which outlines what's hot - and what's not - with kids and teens ag...
Oct 16, 2020 We're Concerned about Kids and Teens by Helenor Gilmour, Director of Insight, Beano Brain After more than 20 years of researching kids the absolute joy of my work is their et...
Oct 6, 2020 Christmas is coming - early! Half (51%) of UK families with kids aged 7-11 have already started planning their Christmas celebrations. Despite huge uncertainty aroun...
Sep 11, 2020 US vs UK Back to School So far in 2020, the differences we've seen between US and UK kids’ and teens' experiences have been minimal. But now – back to school cou...
Sep 11, 2020 Kids and teens are the happiest they have been since March Heading back to school, reuniting with their friends and getting back to some semblance of "normality" has resulted in kids and teens bei...
