Mini Gen Alpha Mini Heroes
Heroes come in all shapes and sizes but our ongoing research into Gen Alpha and their emerging behaviours is showing clear evidence that...
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INSIGHTS LIBRARY
Why are kids protesting toilet rules?
Teens shed light on the latest school toilet protests Over the past year we’ve seen teen activism come to life across the globe. Most...
Raising Gen A saviours: heavy is the crown
by Helenor Gilmour, Director of Insight and Strategy. One of the surprising themes which has emerged from our Raising Gen Alpha white...
Our latest white paper is here!
We're very exited to share with you today our latest study into Generation Alpha - Raising Gen Alpha: How Millennial Parenting is...
Why gaming makes me feel good
By Giovannia Edwards-Campbell, Beano Brain Growing up with only brothers, gaming became second nature from a young age. Playing on a...
The spending game
"Roblox is my problem - when I was 8, I spent $400 on dad's card, just on Roblox. Not Madden 23 or Fortnite - they don't make me do that....
The freeloading teens
Despite the gaming industry predicted to have an estimated worth of $300bn by 2025, teens are in no rush to splash their cash on it...
The global celebrations calendar according to kids & teens
We know from our weekly chats with our US and UK Trendspotters that Summer is now a distant memory and school routines back in full...
UK kids still have greater awareness of global celebrations than US kids
One year on from our global celebrations review we posed the question to Gen Alpha once more: how globally minded are you? Using our...
Breaking down Halloween for kids & teens
‘Tis the season when ghosts, ghouls and witches of all shapes and sizes appear in our neighbourhoods. In juxtaposition with Diwali, the...
Mum - the ultimate influencer
By Helenor Gilmour, Director of Insight, Beano Brain Around ten years ago, pre-Covid and just as we welcomed the first Gen Alphas into...
Let's get political
With the vote for the new UK Prime Minister in full swing and the never-ending Republican vs. Democratic divide in the US, it’s fair to...
Back to school: emoji masterclass
Quick, easy-to-use, universally understood - what’s not to like about the growing alphabet of signs and symbols? Emojis can seem like a...
The return of summer rituals for kids and teens
One of the most difficult parts of the last two years for kids and teens was the lack of certainty, exemplified by the huge gaps in their...
The weight of the world on Gen Alpha's shoulders?
With inflation reaching a 40-year high and predicted to continue rising into the Autumn months, the cost-of-living crisis bites deeper...
Tracking mental health needs for YoungMinds
The latest NHS mental health prevalence data suggests that one in six (17.4%) young people aged 6 to 16 years old have a probable mental...
YouTube - the new playdate?
By Ellie Green, Beano Brain The last couple of years have been a peculiar time in the world of child’s play. At times kids have been...
Gen Alpha's New Rebellion continues
Last year we reported on Gen Alpha’s growing altruistic behaviour in our whitepaper The New Rebellion. At Beano Brain we have been...
The power of play: building resilience
By Kathryn Flatley, Beano Brain As we enter the pandemic-free, summer months of warmer days and longer evenings, play is taking centre...
Creativity in a post Covid catch-up world
It’s well documented that Generation Alpha is the most creative generation we’ve ever seen. Thanks to their Millennial parents’...
Discord: Redefining social media for Gen Alpha
Even though it launched in 2015, Discord has recently grown exponentially to an estimated 150 million+ monthly active users and is now...
Gen Alpha in the workforce
With only four years to go until the first of Gen Alpha enter the workforce, what will be their careers of choice? Thanks to our unique...
What makes a brand cool for kids and teens?
By Helenor Gilmour, Director of Insight We’ve spent the last year trying to answer just that. Gathering spontaneous mentions from...
We reveal the Top 50 Coolest Brands for Kids & Teens
Today we’re very excited to reveal our latest Beano Brain report. Over the last year we’ve gathered spontaneous mentions and observed...
Why Spider-Man has been a runaway success for kids & teens
Just as we thought cinemas might be closing their doors for good, Spider-Man: No Way Home hit our post-pandemic screens with a bang!...
The next Beano Brain report is coming
Which brands have really captured kids and teens’ imagination? And which brands could they not live without? Well soon we will be...
Say what? The lexicon of kids & teens
Trying to authentically talk like kids and teens has always been a challenge for brands and content creators. Thanks to our Beano Brain...
Kids & teens hopes for 2022 revealed
2021 for many kids is ending as it started. New variants of Covid 19 causing disruption and leaving them unable to see friends and family...
The global celebrations calendar according to kids & teens
In our ongoing conversations with our Trendspotters in the UK and now in the US, thanks to the launch of our US panel, it is clear that...
Only 19% of US kids are aware of Diwali
How globally minded is Gen Alpha? Well thanks to our Omnibus tool, where we can speak to more than 2 million kids in the UK and US each...
Global Gen Alpha
By Helenor Gilmour, Director of Insight, Beano Brain Here at Beano Brain we speak to kids every week. Every single week. It’s meant that...
Why September is the most important month if you're a kid
By Helenor Gilmour, Director of Insight, Beano Brain Every January I, like millions of others, make my New Year’s resolutions. They may...
Homeschooling vs classrooms - what do kids and teens want to change?
September 2021 – the start of kids’ New Year and for many hopefully the first full year of in-classroom schooling. Although schools and...
What's Trending? Back to School 2021
September is an essential time for brands who want to cement their place in kids' and families’ lives. Their New Year, it’s the time when...
The importance of Grandparents for kids and teens
The summer holidays, six to eight weeks of freedom, adventures and fun for kids but many hours to fill for working parents. From speaking...
Summer holiday influencers for kids and teens
With over half (55%) of UK kids and teens 7-14 seeing their grandparents each fortnight, their influence over each other is undeniable....
The Summer of Grandparents
As we’ve shared kids and teens are enjoying the special time they get to spend with grandparents over the summer holidays. We tapped into...
How Kids and Teens are Spending
Our new consumer spending report Million Pound Kids: Mini Consumers reveals the four key trends when it comes to kids and teens 7-14’s...
Our latest report: Million Pound Kids
The amount of money stored up by adults during the pandemic has been well-documented but kids and teens also have nearly 18 months’ worth...
Five Ways Play is Changing
1. Taking Online Offline Although physical and virtual play spaces may appear separate, we have seen how virtual play intersects and...
It's Time For a Summer of Play
More than 30 leading organisations from across the UK are joining forces to invite businesses, charities and the Government to take a...
The Mindlessness of Play
By Helenor Gilmour, Director of Insight, Beano Brain Growing up in a challenged part of inner-city Glasgow, my childhood perhaps wouldn’t...
What a difference a year can make
It's clear that kids and families have had 12 months of uncertainty, cancelled plans and a complete lack of “normality”. But thanks to...
Real life Gen Alpha Rebellion
In our latest white paper The New Rebellion we revealed the huge impact Gen Alpha is having on the world each week. In the UK alone kids...
With more than 100million subscribers what impact has Disney+ had on Netflix?
TV content has been a crucial outlet for kids and teens over the last year. It is often said that today’s kids and teens “don’t watch TV”...
Join our US Webinar
Join our exclusive webinar on Thursday 25th March at 9am PST/12pm EST, when our Directors of Insight Helenor Gilmour and Pete Maginn will...
The New Rebellion
In our landmark white paper Getting to Know Gen Alpha (2019), we identified this emerging generation as young activists. And from...
Bespoke Virtual Workshops
We have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March 2020 to identify and assess the...
Join our exclusive webinar
Join an exclusive webinar where our Directors of Insight Helenor Gilmour and Pete Maginn will explore the findings of our latest white...
Thank Goodness for Gaming
If someone asked you about gaming what would be the first thing you’d think of? Age certifications? Kids playing inside rather that...
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