Creativity in a post Covid catch-up worldIt’s well documented that Generation Alpha is the most creative generation we’ve ever seen. Thanks to their Millennial parents’...
Discord: Redefining social media for Gen AlphaEven though it launched in 2015, Discord has recently grown exponentially to an estimated 150 million+ monthly active users and is now...
Gen Alpha in the workforceWith only four years to go until the first of Gen Alpha enter the workforce, what will be their careers of choice? Thanks to our unique...
What makes a brand cool for kids and teens? By Helenor Gilmour, Director of Insight We’ve spent the last year trying to answer just that. Gathering spontaneous mentions from...
We reveal the Top 50 Coolest Brands for Kids & TeensToday we’re very excited to reveal our latest Beano Brain report. Over the last year we’ve gathered spontaneous mentions and observed...
Why Spider-Man has been a runaway success for kids & teensJust as we thought cinemas might be closing their doors for good, Spider-Man: No Way Home hit our post-pandemic screens with a bang!...
The next Beano Brain report is coming Which brands have really captured kids and teens’ imagination? And which brands could they not live without? Well soon we will be...
Say what? The lexicon of kids & teensTrying to authentically talk like kids and teens has always been a challenge for brands and content creators. Thanks to our Beano Brain...
Kids & teens hopes for 2022 revealed2021 for many kids is ending as it started. New variants of Covid 19 causing disruption and leaving them unable to see friends and family...
The global celebrations calendar according to kids & teensIn our ongoing conversations with our Trendspotters in the UK and now in the US, thanks to the launch of our US panel, it is clear that...
Only 19% of US kids are aware of DiwaliHow globally minded is Gen Alpha? Well thanks to our Omnibus tool, where we can speak to more than 2 million kids in the UK and US each...
Global Gen AlphaBy Helenor Gilmour, Director of Insight, Beano Brain Here at Beano Brain we speak to kids every week. Every single week. It’s meant that...
Why September is the most important month if you're a kidBy Helenor Gilmour, Director of Insight, Beano Brain Every January I, like millions of others, make my New Year’s resolutions. They may...
Homeschooling vs classrooms - what do kids and teens want to change?September 2021 – the start of kids’ New Year and for many hopefully the first full year of in-classroom schooling. Although schools and...
What's Trending? Back to School 2021September is an essential time for brands who want to cement their place in kids' and families’ lives. Their New Year, it’s the time when...
The importance of Grandparents for kids and teensThe summer holidays, six to eight weeks of freedom, adventures and fun for kids but many hours to fill for working parents. From speaking...
Summer holiday influencers for kids and teensWith over half (55%) of UK kids and teens 7-14 seeing their grandparents each fortnight, their influence over each other is undeniable....
The Summer of GrandparentsAs we’ve shared kids and teens are enjoying the special time they get to spend with grandparents over the summer holidays. We tapped into...
How Kids and Teens are SpendingOur new consumer spending report Million Pound Kids: Mini Consumers reveals the four key trends when it comes to kids and teens 7-14’s...
Our latest report: Million Pound KidsThe amount of money stored up by adults during the pandemic has been well-documented but kids and teens also have nearly 18 months’ worth...
Five Ways Play is Changing1. Taking Online Offline Although physical and virtual play spaces may appear separate, we have seen how virtual play intersects and...
It's Time For a Summer of PlayMore than 30 leading organisations from across the UK are joining forces to invite businesses, charities and the Government to take a...
The Mindlessness of PlayBy Helenor Gilmour, Director of Insight, Beano Brain Growing up in a challenged part of inner-city Glasgow, my childhood perhaps wouldn’t...
What a difference a year can makeIt's clear that kids and families have had 12 months of uncertainty, cancelled plans and a complete lack of “normality”. But thanks to...
Real life Gen Alpha RebellionIn our latest white paper The New Rebellion we revealed the huge impact Gen Alpha is having on the world each week. In the UK alone kids...
With more than 100million subscribers what impact has Disney+ had on Netflix?TV content has been a crucial outlet for kids and teens over the last year. It is often said that today’s kids and teens “don’t watch TV”...
Join our US WebinarJoin our exclusive webinar on Thursday 25th March at 9am PST/12pm EST, when our Directors of Insight Helenor Gilmour and Pete Maginn will...
The New RebellionIn our landmark white paper Getting to Know Gen Alpha (2019), we identified this emerging generation as young activists. And from...
Bespoke Virtual WorkshopsWe have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March 2020 to identify and assess the...
Join our exclusive webinarJoin an exclusive webinar where our Directors of Insight Helenor Gilmour and Pete Maginn will explore the findings of our latest white...
Thank Goodness for Gaming If someone asked you about gaming what would be the first thing you’d think of? Age certifications? Kids playing inside rather that...
Homeschooling 2.0 Three months into the new school year and homeschooling has become the norm again for many. Within our Trendspotters teen and kids panels...
The Top 5 Evergreen Kids' BrandsFor the past four years we've been creating a monthly Map of Hotness which outlines what's hot - and what's not - with kids and teens...
We're Concerned about Kids and Teensby Helenor Gilmour, Director of Insight, Beano Brain After more than 20 years of researching kids the absolute joy of my work is their...
Christmas is coming - early!Half (51%) of UK families with kids aged 7-11 have already started planning their Christmas celebrations. Despite huge uncertainty...
US vs UK Back to SchoolSo far in 2020, the differences we've seen between US and UK kids’ and teens' experiences have been minimal. But now – back to school...
Kids and teens are the happiest they have been since MarchHeading back to school, reuniting with their friends and getting back to some semblance of "normality" has resulted in kids and teens...
First Reactions to back to school 2020September 2020 has a whole new “Back to School” vibe for kids, teens and their families. This year the normal rituals of selecting school...
Join us at the ESOMAR Insights Festival 2020Join our Directors of Insight Helenor Gilmour and Pete Maginn at the ESOMAR Insights Festival on Tuesday 15 September at 9am. They will...
Can Instagram Reels steal TikTok’s crown? Instagram’s latest feature Reels has had many speculating over the future of TikTok. TikTok has grabbed Gen Z and Gen Alpha providing the...
Exams are testing kids and teens Exams have been the latest event to be hit by 2020. Algorithms and assessments have caused chaos to teenagers up and down the country who...
Navigating virtual playgrounds with WARCPlay is a fundamental part of being a kid. It’s a random process encompassing adventure, roleplay, competition, daring, physical...
What's happened in the 2020 "Summer of Sport"?2020 was set to be the ultimate "Summer of Sport" with football's Euro 2020, the Olympics and Paralympics in Tokyo, cricket's The Hundred...
Kids and teens are playing with individualismA third of UK (33%) and US (32%) kids aged 7-14 have played with toys in the past week- given the age range this may feel surprising? A...
Masks are on for kids and teensFacemasks have become a global debate. Following this week's announcement that wearing a face covering in shops and supermarkets in...
Inside the Beano Brain with MRS Impact MagazineMRS Impact Magazine: “Comic relief is ingrained in Beano’s history, and the brand is using insight to stay on top of what kids care about...
Is educational testing stunting Gen Alpha's potential?Teaching to test could stunt the most creative generation we have ever seen From the Phonics Screening Check in Year One right up until...
Has lockdown affected kids' play?This week our Beano Brain Director of Insight Helenor Gilmour was invited by Save the Children to discuss the importance of play and how...
2020 Vision Research WorkshopsWe have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March to identify and assess the...
Under a quarter of kids see diversity on screen that matches their livesUnder a quarter of kids think that the people in TV shows and movies match what they see in real life. Despite several reviews across the...