INSIGHTS LIBRARY

For the past four years we've been creating a monthly Map of Hotness which outlines what's hot - and what's not - with kids and teens ag...

by Helenor Gilmour, Director of Insight, Beano Brain After more than 20 years of researching kids the absolute joy of my work is their et...

Half (51%) of UK families with kids aged 7-11 have already started planning their Christmas celebrations. Despite huge uncertainty aroun...

So far in 2020, the differences we've seen between US and UK kids’ and teens' experiences have been minimal. But now – back to school cou...

Heading back to school, reuniting with their friends and getting back to some semblance of "normality" has resulted in kids and teens bei...

September 2020 has a whole new “Back to School” vibe for kids, teens and their families. This year the normal rituals of selecting school...

Join our Directors of Insight Helenor Gilmour and Pete Maginn at the ESOMAR Insights Festival on Tuesday 15 September at 9am. They will b...

Instagram’s latest feature Reels has had many speculating over the future of TikTok. TikTok has grabbed Gen Z and Gen Alpha providing the...

Exams have been the latest event to be hit by 2020. Algorithms and assessments have caused chaos to teenagers up and down the country who...

Play is a fundamental part of being a kid. It’s a random process encompassing adventure, roleplay, competition, daring, physical exertion...