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INSIGHTS LIBRARY




Why are kids protesting toilet rules?


Raising Gen A saviours: heavy is the crown


Our latest white paper is here!


Why gaming makes me feel good


The spending game


The freeloading teens


The global celebrations calendar according to kids & teens


UK kids still have greater awareness of global celebrations than US kids


Breaking down Halloween for kids & teens


Mum - the ultimate influencer


Let's get political


Back to school: emoji masterclass


The return of summer rituals for kids and teens


The weight of the world on Gen Alpha's shoulders?


Tracking mental health needs for YoungMinds


YouTube - the new playdate?


Gen Alpha's New Rebellion continues


The power of play: building resilience


Creativity in a post Covid catch-up world


Discord: Redefining social media for Gen Alpha


Gen Alpha in the workforce

What makes a brand cool for kids and teens?

We reveal the Top 50 Coolest Brands for Kids & Teens


Why Spider-Man has been a runaway success for kids & teens


The next Beano Brain report is coming


Say what? The lexicon of kids & teens

Kids & teens hopes for 2022 revealed


The global celebrations calendar according to kids & teens

Only 19% of US kids are aware of Diwali


Global Gen Alpha


Why September is the most important month if you're a kid


Homeschooling vs classrooms - what do kids and teens want to change?


What's Trending? Back to School 2021


The importance of Grandparents for kids and teens


Summer holiday influencers for kids and teens


The Summer of Grandparents


How Kids and Teens are Spending


Our latest report: Million Pound Kids


Five Ways Play is Changing


It's Time For a Summer of Play


The Mindlessness of Play

What a difference a year can make

Real life Gen Alpha Rebellion


With more than 100million subscribers what impact has Disney+ had on Netflix?


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The New Rebellion


Bespoke Virtual Workshops


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Thank Goodness for Gaming