INSIGHTS LIBRARY

It’s well documented that Generation Alpha is the most creative generation we’ve ever seen. Thanks to their Millennial parents’...

Even though it launched in 2015, Discord has recently grown exponentially to an estimated 150 million+ monthly active users and is now...

With only four years to go until the first of Gen Alpha enter the workforce, what will be their careers of choice? Thanks to our unique...

By Helenor Gilmour, Director of Insight We’ve spent the last year trying to answer just that. Gathering spontaneous mentions from...

Today we’re very excited to reveal our latest Beano Brain report. Over the last year we’ve gathered spontaneous mentions and observed...

Just as we thought cinemas might be closing their doors for good, Spider-Man: No Way Home hit our post-pandemic screens with a bang!...

Which brands have really captured kids and teens’ imagination? And which brands could they not live without? Well soon we will be...

Trying to authentically talk like kids and teens has always been a challenge for brands and content creators. Thanks to our Beano Brain...

2021 for many kids is ending as it started. New variants of Covid 19 causing disruption and leaving them unable to see friends and family...

In our ongoing conversations with our Trendspotters in the UK and now in the US, thanks to the launch of our US panel, it is clear that...

How globally minded is Gen Alpha? Well thanks to our Omnibus tool, where we can speak to more than 2 million kids in the UK and US each...

By Helenor Gilmour, Director of Insight, Beano Brain Here at Beano Brain we speak to kids every week. Every single week. It’s meant that...

By Helenor Gilmour, Director of Insight, Beano Brain Every January I, like millions of others, make my New Year’s resolutions. They may...

September 2021 – the start of kids’ New Year and for many hopefully the first full year of in-classroom schooling. Although schools and...

September is an essential time for brands who want to cement their place in kids' and families’ lives. Their New Year, it’s the time when...

The summer holidays, six to eight weeks of freedom, adventures and fun for kids but many hours to fill for working parents. From speaking...

With over half (55%) of UK kids and teens 7-14 seeing their grandparents each fortnight, their influence over each other is undeniable....

As we’ve shared kids and teens are enjoying the special time they get to spend with grandparents over the summer holidays. We tapped into...

Our new consumer spending report Million Pound Kids: Mini Consumers reveals the four key trends when it comes to kids and teens 7-14’s...

The amount of money stored up by adults during the pandemic has been well-documented but kids and teens also have nearly 18 months’ worth...

1. Taking Online Offline Although physical and virtual play spaces may appear separate, we have seen how virtual play intersects and...

More than 30 leading organisations from across the UK are joining forces to invite businesses, charities and the Government to take a...

By Helenor Gilmour, Director of Insight, Beano Brain Growing up in a challenged part of inner-city Glasgow, my childhood perhaps wouldn’t...

It's clear that kids and families have had 12 months of uncertainty, cancelled plans and a complete lack of “normality”. But thanks to...

In our latest white paper The New Rebellion we revealed the huge impact Gen Alpha is having on the world each week. In the UK alone kids...

TV content has been a crucial outlet for kids and teens over the last year. It is often said that today’s kids and teens “don’t watch TV”...

Join our exclusive webinar on Thursday 25th March at 9am PST/12pm EST, when our Directors of Insight Helenor Gilmour and Pete Maginn will...

In our landmark white paper Getting to Know Gen Alpha (2019), we identified this emerging generation as young activists. And from...

We have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March 2020 to identify and assess the...

Join an exclusive webinar where our Directors of Insight Helenor Gilmour and Pete Maginn will explore the findings of our latest white...

If someone asked you about gaming what would be the first thing you’d think of? Age certifications? Kids playing inside rather that...

Three months into the new school year and homeschooling has become the norm again for many. Within our Trendspotters teen and kids panels...

For the past four years we've been creating a monthly Map of Hotness which outlines what's hot - and what's not - with kids and teens...

by Helenor Gilmour, Director of Insight, Beano Brain After more than 20 years of researching kids the absolute joy of my work is their...

Half (51%) of UK families with kids aged 7-11 have already started planning their Christmas celebrations. Despite huge uncertainty...

So far in 2020, the differences we've seen between US and UK kids’ and teens' experiences have been minimal. But now – back to school...

Heading back to school, reuniting with their friends and getting back to some semblance of "normality" has resulted in kids and teens...

September 2020 has a whole new “Back to School” vibe for kids, teens and their families. This year the normal rituals of selecting school...

Join our Directors of Insight Helenor Gilmour and Pete Maginn at the ESOMAR Insights Festival on Tuesday 15 September at 9am. They will...

Instagram’s latest feature Reels has had many speculating over the future of TikTok. TikTok has grabbed Gen Z and Gen Alpha providing the...

Exams have been the latest event to be hit by 2020. Algorithms and assessments have caused chaos to teenagers up and down the country who...

Play is a fundamental part of being a kid. It’s a random process encompassing adventure, roleplay, competition, daring, physical...

2020 was set to be the ultimate "Summer of Sport" with football's Euro 2020, the Olympics and Paralympics in Tokyo, cricket's The Hundred...

A third of UK (33%) and US (32%) kids aged 7-14 have played with toys in the past week- given the age range this may feel surprising? A...

Facemasks have become a global debate. Following this week's announcement that wearing a face covering in shops and supermarkets in...

MRS Impact Magazine: “Comic relief is ingrained in Beano’s history, and the brand is using insight to stay on top of what kids care about...

Teaching to test could stunt the most creative generation we have ever seen From the Phonics Screening Check in Year One right up until...

This week our Beano Brain Director of Insight Helenor Gilmour was invited by Save the Children to discuss the importance of play and how...

We have been tracking the behaviours and sentiments of kids, teens and their parents since the 16th March to identify and assess the...

Under a quarter of kids think that the people in TV shows and movies match what they see in real life. Despite several reviews across the...