Sep 11 US vs UK Back to School So far in 2020, the differences we've seen between US and UK kids’ and teens' experiences have been minimal. But now – back to school cou...
Sep 11 Kids and teens are the happiest they have been since March Heading back to school, reuniting with their friends and getting back to some semblance of "normality" has resulted in kids and teens bei...
Sep 11 First Reactions to back to school 2020 September 2020 has a whole new “Back to School” vibe for kids, teens and their families. This year the normal rituals of selecting school...
Sep 11 Join us at the ESOMAR Insights Festival 2020 Join our Directors of Insight Helenor Gilmour and Pete Maginn at the ESOMAR Insights Festival on Tuesday 15 September at 9am. They will b...
Aug 26 Can Instagram Reels steal TikTok’s crown? Instagram’s latest feature Reels has had many speculating over the future of TikTok. TikTok has grabbed Gen Z and Gen Alpha providing the...
Aug 26 Exams are testing kids and teens Exams have been the latest event to be hit by 2020. Algorithms and assessments have caused chaos to teenagers up and down the country who...
Aug 21 Navigating virtual playgrounds with WARC Play is a fundamental part of being a kid. It’s a random process encompassing adventure, roleplay, competition, daring, physical exertion...
Jul 31 What's happened in the 2020 "Summer of Sport"? 2020 was set to be the ultimate "Summer of Sport" with football's Euro 2020, the Olympics and Paralympics in Tokyo, cricket's The Hundred...
Jul 31 Kids and teens are playing with individualism A third of UK (33%) and US (32%) kids aged 7-14 have played with toys in the past week- given the age range this may feel surprising? A h...
Jul 16 Masks are on for kids and teens Facemasks have become a global debate. Following this week's announcement that wearing a face covering in shops and supermarkets in Engla...
