BUILDING ENGAGEMENT AND BRAND AFFINITY FOR
EONE FAMILY BRANDS
WE HELPED EONE FAMILY BRANDS REFINE THEIR BRAND MARKETING STRATEGY
OBJECTIVES
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Better understand the brand’s multiple audiences to improve fan engagement and brand affinity – kids aged 3-8 years old, parents & adult fans
SOLUTION
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Stakeholder interviews and immersion in existing insight and recent brand strategy
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In-depth mobile community giving access to families lives, kids' products & media consumption and parents branded social media preferences
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Comms and media execution evaluation interviews
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Stakeholder strategy workshop
RESULTS
Insight grounded comms and marketing strategy, short, medium and long term
“I was thrilled with the valuable insights and learnings received from Beano Brain’s brand and audience research. My goal was to better understand our audience in order to improve engagement and brand affinity— Beano Brain’s research and recommendations have led our marketing and social teams to successfully adjust their strategy and messaging to better suit our target audience’s needs and preferences.
The team’s unique approach to my project was innovative and strategic, and the process was seamless from start to finish.”
SVP Entertainment Brand Marketing, Americas & Pacific,
eOne Family Brands (a Hasbro Company)
