LOGO_FILE_BB-10.png

MOVING THE SUMMER READING CHALLENGE DIGITAL

We helped Summer Reading Challenge to create a digital version of the challenge during lockdown, school and library closures in 2020

OBJECTIVES

  • Digitally transform the Summer Reading challenge for lockdown in 2020 in weeks

SOLUTION

  • Beano Brain Omnibus survey to understand kids’ feelings and behaviour around reading at that time

  • Trendspotter workshops to research, prototype and test a digital reading challenge over 5 days

RESULTS

  • A remote design sprint with SRC and partner agencies delivered digitally via Miro and Zoom

  • During the following week’s Sprint the insights were quickly iterated on to deliver a new lockdown friendly digital
    UX/UI for SRC

  • Over 300k books were read and recorded by kids on the new SRC site, a huge success exceeding expectations for the digital challenge.

 

CHAT TO US ABOUT

YOUR NEEDS