We helped Summer Reading Challenge to create a digital version of the challenge during lockdown, school and library closures in 2020

OBJECTIVES

• Digitally transform the Summer Reading challenge for lockdown in 2020 in weeks

​

SOLUTION

• Beano Brain Omnibus survey to understand kids’ feelings and behaviour around reading at that time

• Trendspotter workshops to research, prototype and test a digital reading challenge over 5 days

​

RESULTS

• A remote design sprint with SRC and partner agencies delivered digitally via Miro and Zoom

• During the following week’s Sprint the insights were quickly iterated on to deliver a new lockdown friendly digital
  UX/UI for SRC

• Over 300k books were read and recorded by kids on the new SRC site, a huge success exceeding expectations for the digital challenge.