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UNDERSTANDING DRIVERS AND BARRIERS FOR PICKATALE

THE TRAIL-BLAZING READING APP ASKED US TO EMULATE ITS SCANDINAVIAN SUCCESS IN THE UK

OBJECTIVES

  • Grow number of subscription trials and conversions of the app in the UK

  • Better understand the UK audience to develop the Pickatale brand and help increase marketing effectiveness

SOLUTION

  • In-depth UX testing with UK kids 4-10 years old

  • Bespoke qual exploration with kids and their parents

  • Harness existing proprietary knowledge of Gen Alpha and Millennial Parents and literacy

RESULTS

Delivery of consumer insight-led actions for short term trial boost and longer-term product pricing, subscription growth and product development strategy

 

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