UNLOCKING GEN A CREATIVITY FOR THE V&A MUSEUM OF CHILHOOD 

THE WORLD-FAMOUS MUSEUM ASKED US TO HELP INFORM THEIR KIDS AND FAMILY STRATEGY

OBJECTIVES

  • Explore current and emerging Gen Alpha trends around creativity and design

  • Understand key criteria for successful shared family experiences and days out

  • Obtain a detailed understanding of kids’ and parents’ media landscape to inform short and long term marketing strategy
     

SOLUTION

  • Utilising existing proprietary knowledge of Gen Alpha and Millennial Parents

  • Bespoke qual exploration of creativity and design amongst 5-14 year olds

  • Direct from kids’ measurement of creative touchpoints, expectations and influences via Beano Brain Omnibus

RESULTS

A bespoke, creativity-focused, audience immersion with a dual kids and parents comms and marketing strategy.

 

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