THE WORLD-FAMOUS MUSEUM ASKED US TO HELP INFORM THEIR KIDS AND FAMILY STRATEGY

OBJECTIVES

• Explore current and emerging Gen Alpha trends around creativity and design

• Understand key criteria for successful shared family experiences and days out

• Obtain a detailed understanding of kids’ and parents’ media landscape to inform short and long term marketing strategy
   

SOLUTION

• Utilising existing proprietary knowledge of Gen Alpha and Millennial Parents

• Bespoke qual exploration of creativity and design amongst 5-14 year olds

• Direct from kids’ measurement of creative touchpoints, expectations and influences via Beano Brain Omnibus

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RESULTS

A bespoke, creativity-focused, audience immersion with a dual kids and parents comms and marketing strategy.