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MEET THE TRENDSPOTTERS

A KID-FIRST VIEW

LONGITUDINAL, ETHNOGRAPHIC PANEL FOLLOWING KIDS FROM AGE 7 TO 16

 

THE TRENDSPOTTERS REPORT

  • A fortnightly report from an ethnographic panel of kids & teens aged 7-16, 

  • Commitment free, cancel any time

  • Ask sets of 1, 2 or 3 questions in a row, in multiple formats 

  • Get +1,000 effective sample responses, weighted to be nationally representative of the general population

  • Results break down by gender, age and region (UK Regions or US Census Bureau Divisions)

  • Our researchers will advise you on the best survey design to fit your needs

Sample results: "Where are you most likely to hear about news and things that are going on in the world?"

LATEST INSIGHTS

 

OUR TECHNOLOGY

 

BEANO.COM

PROPRIETARY QUANT TOOL

Groundbreaking technology for

getting accurate, continuous insights

directly from millions of kids & teens 7-14s.

TRENDSPOTTERS

PROPRIETARY QUAL TOOL

In-depth insight repository from a 3-year longitudinal ethnographic panel of

50 kids & teens 7-16s, as well as parents.

PRODUCTS & SERVICES

 

ON-DEMAND

DATA & INSIGHTS

GEN ALPHA OMNIBUS

Quick and easy way to ask +1,000 UK & US kids 7-14s about their behaviour, awareness, attitude, opinion or sentiment

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TRENDSPOTTER DIPS

Pose in-depth questions to an ethnographic, diverse panel of 50 kids aged 7-16 who we speak with week in, week out 

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VIRTUAL USABILITY TESTING

Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints

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BUSINESS

INTELLIGENCE

TRENDSPOTTERS REPORT MEMBERSHIP

Our flagship fortnightly report, following the lives of 50 kids aged 7-16, helps you keep track of latest trends and crazes 

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MAP OF HOTNESS MEMBERSHIP

Our monthly qualitative take on what's hot - and what's not - with our ethnographic panel of 50 kids aged 7-16 

 LEARN MORE 

GEN ALPHA BRAND TRACKER

Track your brand's awareness, usage and favourability, and benchmark against competitors, with +1,000 kids aged 7-14   

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BESPOKE

CONSULTING

EXPLORATORY FOUNDATIONAL STUDIES

Order an in-depth, qual and quant topical study into the behaviour, goals and attitudes of Generation Alpha & Z

GENERATIONAL IMMERSION WORKSHOPS

Upskill yourself on all things Generation Alpha & Z, or drill down into a topic, in a workshop led by our researchers & strategists

GEN ALPHA & Z CO-CREATION

Harness this generations’ creativity by booking a session with our kids & your team, to design and build on concepts together

BRAND POSITIONING

Use our unparalleled knowledge of kids to inform your brands' strategic positioning and create a distinctive purpose

CONCEPT IDEATION & VALIDATION

Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects

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CASE STUDIES

CLICK THE CLIENT TO LEARN MORE

 

KEEP IN TOUCH

FRESH INSIGHTS DELIVERED DIRECTLY TO YOUR INBOX