WE HELPED ARSENAL BECOME THE FIRST PREMIER LEAGUE CLUB TO LAUNCH A KIDS APP

OBJECTIVE 

• Better understand Junior Gunners app users and discover UX/UI issues

• Build a plan to increase app engagement for the 19/20 and 20/21 season

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SOLUTION

• In-depth UX testing with Junior Gunner members and parents, using a proprietary remote testing approach

• Utilising Beano Brain digital motivation framework

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RESULTS

• The research findings were translated into recommendations for future app development and were briefed into Arsenal’s partner agency and implemented into the app for the start of the 19/20 season.