SPECIALIST UX TESTING FOR ARSENAL
WE HELPED ARSENAL BECOME THE FIRST PREMIER LEAGUE CLUB TO LAUNCH A KIDS APP
Better understand Junior Gunners app users and discover UX/UI issues
Build a plan to increase app engagement for the 19/20 and 20/21 season
In-depth UX testing with Junior Gunner members and parents, using a proprietary remote testing approach
Utilising Beano Brain digital motivation framework
The research findings were translated into recommendations for future app development and were briefed into Arsenal’s partner agency and implemented into the app for the start of the 19/20 season.