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SPECIALIST UX TESTING FOR ARSENAL

 

WE HELPED ARSENAL BECOME THE FIRST PREMIER LEAGUE CLUB TO LAUNCH A KIDS APP

OBJECTIVE 

  • Better understand Junior Gunners app users and discover UX/UI issues

  • Build a plan to increase app engagement for the 19/20 and 20/21 season

SOLUTION

  • In-depth UX testing with Junior Gunner members and parents, using a proprietary remote testing approach

  • Utilising Beano Brain digital motivation framework

RESULTS

  • The research findings were translated into recommendations for future app development and were briefed into Arsenal’s partner agency and implemented into the app for the start of the 19/20 season.

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