BEANO BRAIN IS AN INSIGHTS CONSULTANCY
FROM BEANO STUDIOS, HOME OF THE BEANO COMIC
Born from decades of experience with kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.
Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels.
We are on a mission to build an empathetic, insightful and often untold view of kids, teens and their families in order to inspire innovation for businesses and brands.
OUR SENIOR TEAM
Helenor Gilmour
DC Thomson, PPA, MRS Scotland
With over 30 years of experience in kids media, Helenor is the authority on kids. Through rigorous research and over 750 hours of face to face time, Helenor has a thorough knowledge of what drives them, the rhythm of their lives and what they think is hot (or not).
Helenor has pioneered our Trendspotter Kids and Teens panel, of kids who share the latest crazes, trends and opinions straight from the playground. By travelling up and down the country to visit Trendspotters and their families, and keeping up to date with them via weekly FaceTime calls, Helenor has developed an in-depth understanding of the lives of today's kids.
She also co-authored one of the first white papers identifying the key predicted behaviours of Generations Alpha, presenting it to Government bodies and businesses in the UK and abroad.
Pete Maginn
The Pineapple Lounge, Illuminas, Hauck
Pete works with brands and agencies looking to understand and engage with kids, teens and their families to drive their businesses. He is an expert at devising the most relevant, bespoke approaches to deliver against clients’ briefs and ensuring that the business is left with truly actionable outcomes.
Pete joined Beano Studios from The Pineapple Lounge, where he had worked since 2015 as Head of Insight and most recently, Managing Director UK. With other 18 years’ experience in the insight industry, Pete has worked with category leading clients including LEGO, Twitch, Netflix, Disney Channels and Unilever.
He has led large-scale, complex research projects from end to end and worked with global brands to ensure their insights are used to their full potential, informing business decisions and change.
ENTERTAINING KIDS FOR OVER 80 YEARS
1938
Beano first published
1951
Dennis' first appearance
2000
3000th issue published
2016
Beano Studios & Beano.com launch
2018
Launch of creative services & insight agency; fast digital growth
1950
Weekly circulation hits 1.9M
1976
Dennis Fan Club launches & reaches 1.2M members
2015
Guinness World Record for longest running comic
2017
Dennis goes 3D, new series launches on CBBC
SINCE LAUNCH, WE'VE RECEIVED
HUGELY POSITIVE MEDIA ATTENTION
“Menacing Afresh: Reinventing The Beano For The iPad Generation”
AND WON MAJOR INDUSTRY AWARDS
BEST USE OF AUDIENCE DATA
DIGIDAY AWARDS (SHORTLISTED)
BEST COMMERCIAL INNOVATION
THE DRUM ONLINE MEDIA AWARDS
BEST COMMERCIAL USE OF DATA
CAMPAIGN AWARDS (COMMENDED)
