Beano Brain is an Insights Consultancy
from Beano Studios
Born from decades of engaging kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.
Our proprietary kids insight services pair millions of data points with rich, bespoke insights to tell an empathetic, insightful and often untold global view of kids, teens and their families.
Whether you’re a growing start-up or an international household name, use our brain to solve live business problems and to anticipate the future.
BEST USE OF AUDIENCE DATA
DIGIDAY AWARDS (SHORTLISTED)
BEST COMMERCIAL INNOVATION
THE DRUM ONLINE MEDIA AWARDS
BEST COMMERCIAL USE OF DATA
CAMPAIGN AWARDS (COMMENDED)
PRODUCTS & SERVICES
AD HOC EXPLORATORY INSIGHT STUDIES
Harness our deep understanding of Gen Alpha, Gen Z and their families with a bespoke insight study, tailored to your brief. It will equip you with a grounded understanding of the audience and actionable insights to inform strategic business and brand decisions.
CONCEPT IDEATION & VALIDATION
Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects.
Use our unparalleled knowledge of kids and teens to inform your brands' strategic positioning and create a distinctive purpose.
GENERATIONAL IMMERSION WORKSHOPS
Upskill yourself on all things Gen Alpha, Gen Z and their families or drill down into a topic, in a workshop led by our researchers and strategists.
DATA & INSIGHTS
Quick and easy on-demand insights from +1,000 US & UK kids 7-14s. Ask them directly about their opinions, behaviours, awareness or attitudes.
Track your brand's awareness, usage and favourability, across a panel of +1,000 US & UK kids aged 7-14
VIRTUAL USABILITY TESTING
Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints
Pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak to every week.
REPORTS + WHITE PAPER
Detailed insight reports with analysis, context and commentary which provide the complete picture of the Gen Alpha now and in the future.