BEANO BRAIN IS A GEN ALPHA & GEN Z INSIGHTS CONSULTANCY FROM BEANO STUDIOS
Born from decades of experience with kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.
Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels.
We are on a mission to build an empathetic, insightful and often untold view of kids, teens and their families in order to inspire innovation for businesses and brands.
BEST USE OF AUDIENCE DATA
DIGIDAY AWARDS (SHORTLISTED)
BEST COMMERCIAL INNOVATION
THE DRUM ONLINE MEDIA AWARDS
BEST COMMERCIAL USE OF DATA
CAMPAIGN AWARDS (COMMENDED)
OUR TECHNOLOGY
BEANO.COM
PROPRIETARY QUANT TOOL
Groundbreaking technology for
getting accurate, continuous insights
directly from millions of kids & teens 7-14s.
TRENDSPOTTERS
PROPRIETARY QUAL TOOL
In-depth insight repository from a 3-year longitudinal ethnographic panel of
kids & teens 7-16s.
PRODUCTS & SERVICES
ON-DEMAND
DATA & INSIGHTS
GEN ALPHA OMNIBUS
Quick and easy way to ask +1,000 US & UK kids 7-14s about their behaviour, awareness, attitude, opinion or sentiment
TRENDSPOTTER DIPS
Pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak with week in, week out
VIRTUAL USABILITY TESTING
Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints
BUSINESS
INTELLIGENCE
THE TRENDSPOTTERS REPORT
Our flagship fortnightly report, following the lives of UK kids aged 7-16, helps you keep track of latest trends and crazes
THE MAP OF HOTNESS
Our monthly qualitative take on what's hot - and what's not - with our ethnographic panel of UK kids aged 7-16
GEN ALPHA BRAND TRACKER
Track your brand's awareness, usage and favourability, across a panel of +1,000 US & UK kids aged 7-14
BESPOKE
CONSULTING
EXPLORATORY FOUNDATIONAL STUDIES
Order an in-depth, qual and quant topical study into the behaviour, goals and attitudes of Generation Alpha & Z
GENERATIONAL IMMERSION WORKSHOPS
Upskill yourself on all things Generation Alpha & Z, or drill down into a topic, in a workshop led by our researchers & strategists
BRAND POSITIONING
Use our unparalleled knowledge of kids to inform your brands' strategic positioning and create a distinctive purpose
CONCEPT IDEATION & VALIDATION
Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects
CASE STUDIES
CLICK THE CLIENT TO LEARN MORE
