BEANO BRAIN IS AN INSIGHTS CONSULTANCY

FROM BEANO STUDIOS, HOME OF THE BEANO COMIC

Born from decades of experience with kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.

 

Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels.

 

We are on a mission to build an empathetic, insightful and often untold view of kids, teens and their families in order to inspire innovation for businesses and brands.

BEST USE OF AUDIENCE DATA

DIGIDAY AWARDS (SHORTLISTED)

BEST COMMERCIAL INNOVATION

THE DRUM ONLINE MEDIA AWARDS

BEST COMMERCIAL USE OF DATA

CAMPAIGN AWARDS (COMMENDED)

 

LATEST INSIGHTS

 

OUR TECHNOLOGY

 

BEANO.COM

PROPRIETARY QUANT TOOL

Groundbreaking technology for

getting accurate, continuous insights

directly from millions of kids & teens 7-14s.

TRENDSPOTTERS

PROPRIETARY QUAL TOOL

In-depth insight repository from a 3-year longitudinal ethnographic panel of

50 kids & teens 7-16s, as well as parents.

PRODUCTS & SERVICES

 

ON-DEMAND

DATA & INSIGHTS

GEN ALPHA OMNIBUS

Quick and easy way to ask +1,000 UK & US kids 7-14s about their behaviour, awareness, attitude, opinion or sentiment

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TRENDSPOTTER DIPS

Pose in-depth questions to an ethnographic, diverse panel of 50 kids aged 7-16 who we speak with week in, week out 

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VIRTUAL USABILITY TESTING

Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints

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BUSINESS

INTELLIGENCE

TRENDSPOTTERS REPORT MEMBERSHIP

Our flagship fortnightly report, following the lives of 50 kids aged 7-16, helps you keep track of latest trends and crazes 

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MAP OF HOTNESS MEMBERSHIP

Our monthly qualitative take on what's hot - and what's not - with our ethnographic panel of 50 kids aged 7-16 

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GEN ALPHA BRAND TRACKER

Track your brand's awareness, usage and favourability, and benchmark against competitors, with +1,000 kids aged 7-14   

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BESPOKE

CONSULTING

EXPLORATORY FOUNDATIONAL STUDIES

Order an in-depth, qual and quant topical study into the behaviour, goals and attitudes of Generation Alpha & Z

GENERATIONAL IMMERSION WORKSHOPS

Upskill yourself on all things Generation Alpha & Z, or drill down into a topic, in a workshop led by our researchers & strategists

GEN ALPHA & Z CO-CREATION

Harness this generations’ creativity by booking a session with our kids & your team, to design and build on concepts together

BRAND POSITIONING

Use our unparalleled knowledge of kids to inform your brands' strategic positioning and create a distinctive purpose

CONCEPT IDEATION & VALIDATION

Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects

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CASE STUDIES

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KEEP IN TOUCH

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