Kids always question why? And so do we.
We call it Rebel Thinking.
We challenge the brief, question assumptions and flip perspectives to deliver original, thought-provoking market research & strategic consulting – to help brands cement their places in kids’ lives and family homes.
Digiday Awards (Shortlisted)
The Drum Online Media Awards
Market Research Awards (Shortlisted)
Our unique approach goes beyond raw data, tapping into the real voices of kids and teens 24/7. No assumptions, no filters, to help you
Cut through the noise and get the attention of the next generation
Predict what’s next in their world and stay ahead of cultural shifts.
Turn insight into action, with Beano Brain experts embedded in your team.
Get to the heart of the kids and family audience, with deep understanding of Gen Alpha. Deep dives that help you understand what’s working for your brand.
Beano Brain Review: A PDF report that gives you strategic clarity and quali-quant data on how Gen Alpha approach a key topic: from gaming and sport to tech, film and social platforms.
Beano Brain Pulse: Dynamic, live reporting on what’s hot in the lives of kids and teens, updated monthly from our always-on Trendspotters panels. Helping you react fast, based on current trends.
Coolest Brands: Our yearly flagship report, the ultimate guide to Gen Alpha kids and teens, built from over 10,000 kids voices across the US and UK.
Consumer Immersions: Experience the world of Gen Alpha kids and teens first-hand to understand the forces driving their choices.
Kids Omnibus: Fast, proprietary insights sourced directly from kids and teens. Great for validating ideas, measuring awareness, or getting quick reads on hot topics.
Bespoke Research: Tailor-made studies that tackle your most pressing challenges head on. From campaign testing to brand tracking, audience deep dives and more.
Co-Creation Sessions: Collaborate with real kids and families to uncover what resonates, pinpoint opportunities and refine your ideas.
Beano Brain Scan: What’s hot and what’s next for Gen Alpha kids and teens. The trend foresight tool delivered monthly to give you a competitive edge.
Bespoke Consultancy: Our strategists and insight experts help solve live business problems and anticipate the future.
Interactive workshops: Hands-on, expert-led sessions designed to transform fresh insights into forward-thinking tactics for your brand.
Built on insights from over 10,000 voices, our flagship annual report reveals the cultural trends and key drivers that define tomorrow’s market. Download the latest report to discover:
Get in touch with our experts for products and tailored strategies that elevate your brand’s impact.
