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Beano Brain is an Insights Consultancy
from Beano Studios

Born from decades of engaging kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.

Our proprietary kids insight services pair millions of data points with rich, bespoke insights  to tell an empathetic, insightful and often untold global view of kids, teens and their families. 

 

Whether you’re a growing start-up or an international household name, use our brain to solve live business problems and to anticipate the future.  

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BEST USE OF AUDIENCE DATA

DIGIDAY AWARDS (SHORTLISTED)

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BEST COMMERCIAL INNOVATION

THE DRUM ONLINE MEDIA AWARDS

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BEST COMMERCIAL USE OF DATA

CAMPAIGN AWARDS (COMMENDED)

 
 

LATEST INSIGHTS

 

OUR TECHNOLOGY

 

BEANO.COM

PROPRIETARY QUANT TOOL

Unique technology to capture accurate insights directly from millions of kids and teens 7-14 in the UK & US.

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TRENDSPOTTERS

PROPRIETARY QUAL TOOL

In-depth, live insight database from a 4-year longitudinal ethnographic panel of
kids & teens 7-16s

PRODUCTS & SERVICES

 

AD HOC EXPLORATORY INSIGHT STUDIES

Harness our deep understanding of Gen Alpha, Gen Z and their families with a bespoke insight study, tailored to your brief. It will equip you with a grounded understanding of the audience and actionable insights to inform strategic business and brand decisions.

​CONCEPT IDEATION & VALIDATION
Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects.

BRAND POSITIONING

Use our unparalleled knowledge of kids and teens to inform your brands' strategic positioning and create a distinctive purpose.

GENERATIONAL IMMERSION WORKSHOPS

Upskill yourself on all things Gen Alpha, Gen Z and their families or drill down into a topic, in a workshop led by our researchers and strategists.

 GET IN TOUCH TO DISCUSS YOUR NEEDS 

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ON-DEMAND

DATA & INSIGHTS

OMNIBUS SURVEY
Quick and easy on-demand insights from +1,000 US & UK kids 7-14s. Ask them directly about their opinions, behaviours, awareness or attitudes.

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BRAND TRACKER

Track your brand's awareness, usage and favourability, across a panel of +1,000 US & UK kids aged 7-14

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VIRTUAL USABILITY TESTING

Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints

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BUSINESS

INTELLIGENCE

TRENDSPOTTER DIPS
 

Pose in-depth questions to an ethnographic, diverse panel of UK kids aged 7-16 who we speak to every week.

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REPORTS + WHITE PAPER
Detailed insight reports with analysis, context and commentary which provide the complete picture of the Gen Alpha now and in the future.

 

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CASE STUDIES

CLICK THE CLIENT TO LEARN MORE

 

KEEP IN TOUCH

FRESH INSIGHTS DELIVERED DIRECTLY TO YOUR INBOX