BEANO BRAIN IS AN INSIGHTS CONSULTANCY
FROM BEANO STUDIOS, HOME OF THE BEANO COMIC
Born from decades of experience with kids, we now help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.
Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels.
We are on a mission to build an empathetic, insightful and often untold view of kids, teens and their families in order to inspire innovation for businesses and brands.
BEST USE OF AUDIENCE DATA
DIGIDAY AWARDS (SHORTLISTED)
BEST COMMERCIAL INNOVATION
THE DRUM ONLINE MEDIA AWARDS
BEST COMMERCIAL USE OF DATA
CAMPAIGN AWARDS (COMMENDED)
LATEST INSIGHTS
OUR TECHNOLOGY
BEANO.COM
PROPRIETARY QUANT TOOL
Groundbreaking technology for
getting accurate, continuous insights
directly from millions of kids & teens 7-14s.
TRENDSPOTTERS
PROPRIETARY QUAL TOOL
In-depth insight repository from a 3-year longitudinal ethnographic panel of
50 kids & teens 7-16s, as well as parents.
PRODUCTS & SERVICES
ON-DEMAND
DATA & INSIGHTS
GEN ALPHA OMNIBUS
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Quick and easy way to ask +1,000 UK & US kids 7-14s about their behaviour, awareness, attitude, opinion or sentiment
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TRENDSPOTTER DIPS
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Pose in-depth questions to an ethnographic, diverse panel of 50 kids aged 7-16 who we speak with week in, week out
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VIRTUAL USABILITY TESTING
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Test your app or website's UX with a cohort of kids 7-16s, to discover the best ways to improve your digital touchpoints
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BUSINESS
INTELLIGENCE
TRENDSPOTTERS REPORT MEMBERSHIP
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Our flagship fortnightly report, following the lives of 50 kids aged 7-16, helps you keep track of latest trends and crazes
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MAP OF HOTNESS MEMBERSHIP
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Our monthly qualitative take on what's hot - and what's not - with our ethnographic panel of 50 kids aged 7-16
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GEN ALPHA BRAND TRACKER
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Track your brand's awareness, usage and favourability, and benchmark against competitors, with +1,000 kids aged 7-14
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BESPOKE
CONSULTING
EXPLORATORY FOUNDATIONAL STUDIES
Order an in-depth, qual and quant topical study into the behaviour, goals and attitudes of Generation Alpha & Z
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GENERATIONAL IMMERSION WORKSHOPS
Upskill yourself on all things Generation Alpha & Z, or drill down into a topic, in a workshop led by our researchers & strategists
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GEN ALPHA & Z CO-CREATION
Harness this generations’ creativity by booking a session with our kids & your team, to design and build on concepts together
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BRAND POSITIONING
Use our unparalleled knowledge of kids to inform your brands' strategic positioning and create a distinctive purpose
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CONCEPT IDEATION & VALIDATION
Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects
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CASE STUDIES
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